Industry experts note that rising food costs, value concerns and broader health trends, including new federal dietary guidelines recommending higher protein intake, are all influencing menus, too
Working with a registered dietitian familiar with GLP-1 therapy can provide personalized guidance
The Walmart US chief executive, John Furner, said recently that people taking the drugs were buying less food: Just less units, slightly less calories. Analysts at Morgan Stanley estimate consumption of fizzy soft drinks, baked goods and salty snacks in the US could fall by up to 3% by 2035
Protein intake is particularly important, as adequate protein helps preserve lean muscle mass during weight loss and promotes satietyeffects that complement the appetite-suppressing properties of GLP-1 medications
While the drugs are expensive and it is not clear how many people will take them, food companies know they will have to adapt