chronic cigarette smoking and Illness The Short and Long Term

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Vivienne Bould is one of those smokers who'd like to quit, having started smoking when she was 12 years old

Kishore SP, Bitton A, Cravioto A, Yach D

A global first The study applied a novel method for testing smoking behaviour that took place in a controlled smoking lab and accurately measured how motivated smokers were to take their first puff of a cigarette and then to continue puffing when exposed to plain versus branded packages

People smoking these cigarettes take deep puffs which raise the risk of lung infections, respiratory illness, and allergic reactions in certain smokers