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Although the company denied that the advertising campaign targeted underage smokers, the character was immensely popular, and Camel's share of the under-18 market increased from 0.5 percent to 32.8 percent in the two years following Joe Camel's appearance
Ministry of Health, Labour and Welfare, Japan
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Made from high-quality materials, it can withstand the rigors of everyday use
It controls all major domestic brands through a network of provincial tobacco companies
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