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The current study examined how tobacco packaging influences brand appeal and perceptions of health risk among young women in Brazil

British American Tobacco British American Tobacco was founded in 1902 with a joint venture between Imperial Tobacco Company and American Tobacco Company

Nine out of 10 smokers will continue to smoke in any given year

In addition, cigarette branding and industry marketing is national in scope and varies very little across regions of Brazil [32]

In different eras, consumers have varied expectations of quality, and today, cigarettes as a consumer product focus on the sensory experience