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Cessation 2025;11(January):4 RESEARCH PAPER Exposure to e-cigarette and heated tobacco product advertisements via digital, traditional media, and points-of sale: An examination of associations with use intentions and perceived risk among adults in Armenia and Georgia Zhanna Sargsyan, Ana Dekanosidze, Varduhi Hayrumyan, Arevik Torosyan, Yuxian Cui, Lilit Grigoryan, Nour Alayan, Varduhi Petrosyan, Alexander Bazarchyan, Lela Sturua, Regine Haardrfer, Michelle C
Burning or nausea
Conclusion Traditional cigarettes, IQOS, and vaping each have their own pros and cons
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If e-cigarette advertising makes therapeutic claims, it might open the door for the FDA to regulate e-cigarettes as medical devices and to require the manufacturers to submit evidence from clinical trials about safety and efficacy
