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We aimed to examine relative harm perceptions between IQOS, e-cigarettes, and cigarettes, among nicotine product users and non-users

Disclosure: The VIP Uno e-cigarette used for this review was supplied by ElectricTobacconist.co.uk

Dr Rachel Orritt, from Cancer Research UK, said: "It's a really motivating idea that people who stop smoking might reap the benefits twice over - by preventing more tobacco-related damage to lung cells, and by giving their lungs the chance to balance out some of the existing damage with healthier cells." Follow James on Twitter.

And so you get this thought process that they have

In his current role, Samuel works closely with editors and writers to ensure content meets clear journalistic standards, with a focus on source verification, editorial consistency, and timely updates when new, confirmed information becomes available