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Burns clean and slightly fast

This is the cigarette for those who understand that true quality transcends borders

Prior to the Marlboro Man, cigarette branding centered more on the practical benefits of a cigaretteReach for a Lucky instead of a sweet, More doctors smoke Camels, and Marlboros early Ivory tip protects your lips. What the Marlboro Man campaign displays was a trend we still see in lifestyle branding today: the image of a person who the consumer aspires to be like, or already imagines he isor in many cases, she

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Xiao W, Zheng S, Yang A, Zhang X, Zou Y, Tang H, et al