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[13] Canadian journalist Malcolm Gladwell, in The Tipping Point , says that this "ungrammatical and somehow provocative use of 'like' instead of 'as' created a minor sensation" in 1954 and implies that the phrase itself was responsible for vaulting the brand to second place in the U.S

Co-authored by Nathan Miller and Janice Tieperman This article was co-authored by Nathan Miller and by wikiHow staff writer, Janice Tieperman

You remain yourself, simply a more relaxed, pain-free version of yourself

As of the most recent CDC data, only about 9% of US adults still smoke cigarettes, the lowest rate on record

The labels were to constitute 20 percent of cigarette advertising, and marketers were to rotate use of the images