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Some stand out for consistency, others for character

What were they

Dating back to the 19th century, Zig-Zag has created a superior rolling paper, earning a favorable reputation among experienced Santa Fe, NM smokers and newcomers alike

Some locations also piloted store formats patterned after that of Holiday

Would the smokers who viewed funny commercials report that they are more likely to treat their butts like waste compared with smokers shown a boring poster with butts on the ground and a message that read something like, Hey, dont do that? Yes, humor worked better than the boring PSA, but, Jakubowski points out, even boring messages informing smokers that butts are litter resulted in smokers being less likely to litter their butts