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For example, while fear-arousing imagery may motivate quit attempts among older smokers, this approach has less effect on young people, who may self-exempt in the belief they will quit before they experience the diseases shown

You could reach for fruit, sugar-free gum or popcorn instead

It's a difficult balancing act

If this is to change, then a priority for the next government must be to publish a new tobacco control plan with tough new targets, focused on tackling health inequalities. Smokers group Forest said the regulations would make no difference to public health

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