Following a ban, between 92,000 and 238,000 fewer Black Americans are expected to die of smoking-related illness over the ensuing decades, according to federal research
In that first report, only lung cancer was associated with smoking
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In September 2003, the EU's then-health and consumer-protection commissioner, Britain's David Byrne, said he was convinced that "an image really is worth more than a thousand words," and called for "innovative ways to illustrate the reality that half of smokers will die from illnesses related to their addiction." He argued that countries that were already using the images "had shown that this was an effective way to warn people." Eight years on, Byrne's call for innovation seems to have gone unheeded, say the advertising experts