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And it will reduce some of the 21 billion that smoking costs the public finances each year (almost double what is raised through taxation on cigarettes) [7]

CEO Statement: Electronic Cigarettes

A new report from a Senate commission has predicted that if prices continue to rise at the same rate of 5% every year, a packet of 20 cigarettes will cost 25 by 2040, the equivalent of 20 in todays money

Newport Menthol Blue 100's Pack Newport Menthol Blue 100's cigarettes offer a distinct, refreshing menthol flavor in a longer 100's size for a lasting experience

It presents the option for people to buy things which they were otherwise not able to afford and is a strong motivator especially for people on a low income or from communities with a high level of deprivation [20, 35, 37, 39, 42]