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You can even break a few in half to make them look partially smoked

Marlboro wanted to make their product seem more masculine

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Smiley narrates how, in 1955, during their only face-to-face meeting, Smiley had given Karla cigarettes and his own engraved lighter in a failed attempt to coax Karla to defect to the West

From the initial pack review, we generated themes pertaining to the content conveyed by English on the pack, including use of English to describe color, place, sensation, historical references, quality, tradition, technology, romance, processing, flavor, size, and strength