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Total merchandise margin contribution dollars were up 11.3% as same-store inside sales and margin comparisons turned positive, driven by exceptional performance in the nicotine space, Murphy USAs CEO Andrew Clyde said in a statement

Click to enlarge and look closely at the young boy pictured in this Eon marketing image, an ad guarding entry into ITC's PlanetEon

There were also consistently higher values from the NIR method than from the Karl Fischer approach

Demand Elasticity: While cigarette demand is sticky, its not immune to price increases

The overwhelming evidence shows that nicotine pouches are safer than smoking cigarettes