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[5] Later years [edit] The advertising campaign fuelled sales robust enough to put Tareyton sales in the Top 10 American cigarette brands in the mid to late 1960s

Lucy and Desis company Desilu and I Love Lucy pioneered a number of methods still used in television today such as filming before a live studio audience with a number of cameras, and distinct sets adjacent to each other

Box size is a huge factor in the tobacco market and the habits of consumers

Drawing on Prollays earlier comments that advertisements are beneficial in displaying the values of a culture, these tobacco adverts reiterated the values and beliefs of society regarding the notion that only thinness equated to beauty

It heats tobacco sticks to produce a vapour, which can be inhaled by the user