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IQOS marketing in the US: the need to study the impact of FDA modified exposure authorization, marketing distribution channels, and potential targeting of consumers

The current First Amendment test requires an increasingly substantial demonstration of efficacy testing to justify restricting truthful and non-misleading advertising of legal products, including dangerous but legal products such as tobacco.

very strong, but not the strongest on the market

Like many of my fellow Baby Boomers, I wrapped my stacks of cards in rubber bands and wedged them in the back pocket of my Levis

And there is some evidence they can be used in place of tobacco cigarettes