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#10 You're just my hero for today, Brian

Marlboro says, we believe, that while you want a highly effective filter and a mild combination of the world's finest tobaccos, you don't smoke just because of habit but you know and appreciate good tobacco flavor. Together, the new blend, the filter, and the flip-top box amounted to a fundamentally different product from the one that had spent decades failing to find an audience

Marlboro was so successful that Landry could openly throw shade at what he called the "inevitable imitators," like Campbell's, the Ford Motor Co., and even other cigarette sellers that suddenly started featuring cowboys and Western themes in their marketing