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The Newport 100s (the longer version) also contain 20 cigarettes per pack, but each cigarette in this pack is longer than the standard ones

The survey, published online July 17 in Preventive Medicine , is the first to gauge the effect of such marketing on cigarette packaging, which is viewed about 20 times a day by the average pack-a-day smoker

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That makes the familiar count of 20 cigarettes per box

Campaigns raising awareness into the dangers of smoking - the habit remains the most common cause of preventable disease in the UK, raising the risk of cancer, heart disease and strokes - aim to try and make England 'smoke free' by 2030, with less than 5% of people smoking