This ad fulfills three purposes: it recruits nurses for WWII (the top line reads: America needs nurses Enlist now), it publicizes Paramount Pictures new feature film, So proudly We Hail, and, most obviously, it advertises Chesterfield cigarettes (the imagery and copy text for Chesterfields dominates over half of the ad)
Chasing a high: Nicotine is very addictive and over time you have to smoke more and more to get the same results
Strong partnerships are at the heart of our success, and we look forward to meaningful conversations about the future with our customers and peers in Singapore. Imperial Brands Global Duty Free & Export Head of Corporate and Legal Affairs, Lucy Alepochoriti added: At Imperial Brands, we firmly believe that only through collaborative efforts with our business partners can we build a promising future for Travel Retail and Duty Free, as well as for our consumers
The new warnings also must constitute 20 percent of any cigarette advertising
according to the Ventura County Star