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The Ontario Ministry of Finance is responsible for enforcing tobacco regulations, and the fines here are no joke

Defendants used their knowledge of young people to create highly sophisticated and appealing marketing campaigns targeted to lure them into starting smoking and later becoming nicotine addicts. A breakdown of the sales figures of the three most popular brands confirms this claim

Initially, they was relased as regular, unfiltered variety (generally known as Camel Straights or Regulars), in a soft pack

However, JTI Korea denied drawing up such guidelines, stressing it had never conducted marketing on SNS