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KOOL Blue Non-Menthol was introduced by ITG Brands as part of a lineup of non-menthol alternatives, offering longtime KOOL smokers a familiar brand experience with a traditional tobacco profile

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Although the company denied that the advertising campaign targeted underage smokers, the character was immensely popular, and Camel's share of the under-18 market increased from 0.5 percent to 32.8 percent in the two years following Joe Camel's appearance

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All atomizers are not made equal, however, as some crapped out far earlier than others