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The relaunched brand, now with American spelling, moved early to capture the opportunity

[3] The American version of Joe Camel was created later by art designer Mike Salisbury working on contract for the brand's main agency, McCann-Erickson New York

Pioneer + authentic, at a cost 60% lower than the national average of a carton of tobacco cigarettes

With Camel Crush's new packaging, customers will be able to immediately recognise the product they enjoy, which will encourage repeat purchases and keep your brand in their minds

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