british american tobacco usa Writes Down Value of Brands by $31 Billion Batus Inc. - Wikipedia

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E-Cigarettes are also more environmentally friendly - no ash, tar, or lingering residue

In totality, therefore, our findings favour the first explanation, that in our sample the daily vapers had been a more highly dependent group than the non-vapers, which would support the suggestion that vaping might be offering a novel route out of smoking for this group of smokers, albeit maintaining their nicotine addiction

The amount of nicotine delivered after 10 puffs of a 16 mg e cigarette is little to none

Feighery et al