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This was not good for a tobacco company as it meant that there was less word of mouth advertising and fewer cigarettes consumed as women were limited in where they felt comfortable smoking them

Reynolds and Winston-Salem brand historians collect Reynolds POS material as primary-source documentation of the company's advertising evolution and the Vantage campaign, which ran from 1971 through the 1980s, represents one of the most strategically interesting brand-building exercises in the company's history

Ryan Isaac: I think, for me, it would be college football, but the NFL, Im glad you said that

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